This Months coaching call for all Accelerator Pro partners couldn’t have come at a better time or been about a better subject!
You’d never guess what it was about! That’s right: Facebook ads 🙂
I received some great tips about the very thing I’ve been focused on for about one whole month and I’m happy to share these tips with you. So get ready!
Tip 1: Creatives are everything
The most important ingredient for a good Facebook ad is the image or video you choose to use. After all, this is the first thing that will catch the attention of your chosen audience! If you don’t have something that stands out, people will simply scroll by without pausing long enough to even read your title 😉
That doesn’t mean that your target audience, title and ad text aren’t important as well! Having the right target audience will ensure that your ad is shown to more people who would actually be interested in your product. A great title will ensure that people start reading your text, and having a compelling text will lead to more people clicking your link and buying your product.
But none of this happens if you don’t catch people’s attention first!
Tip 2: Find inspiration by looking at other ads
Unfortunately, there is no golden rule to writing a good text for a Facebook ad or creating the perfect image or video… Many very different ads can work, so where do you even begin?
If you’re just starting out using Facebook ads and have absolutely no clue what a good image or text even looks like, it’s always a good idea to start by looking at Facebook ads from other people. As I’ve said in my previous blog post, Facebook has this thing called the Facebook Library which you can use to search for current and old Facebook ads.
If you know the name of the Facebook page that’s selling similar products like yours, it’s a great idea to type in their Facebook page in the Facebook Library and have a look at what kind of ads they’re running. The only thing is that you, of course, can’t see which ads are doing well and which aren’t…
Use these ads in the Facebook Library to find inspiration ONLY and NEVER to copy!
Of course don’t forget to follow Facebook’s rules regarding content, otherwise Facebook will not approve your ad. Did you already know that Facebook has it’s own course with a lot of info? It’s called the Facebook Blueprint and it offers a lot of step by step tutorials. For free!
Tip 3: You can reuse images, text and title
A Facebook ad usually doesn’t give results for more than 2 to 3 weeks (even the good ones!), which is why you should try to create a new ad every 1 or 2 weeks, to always have something running. If you’re anything like me, I can almost hear you thinking: “Every 1 or 2 weeks?! That’s way too much! I can’t possibly come up with new material every single week!”.
Well, then I have some good news for you! You don’t need to come up with an entirely new text and title or create a new image every time you make a new ad. You can reuse material you already have and create different combinations! And suddenly, you have an entirely new ad without having to spend a huge amount of time to create everything from scratch. Awesome, right?
That’s why you need way more creatives than you might initially think! If that’s not something you feel comfortable creating yourself, you can always higher someone on a site like Fiverr to do this for you!
Tip 4: Don’t make assumptions
Sometimes you might think that a certain image you took, video you made, or text you wrote would never ever work. And sometimes you might be right. But other times, you might be very surprised by the results you get from your supposed bad image/video/text!
This is all to say that you shouldn’t make assumptions about what other people think based on what YOU think will work! After all, the ads you sometimes think will never work because you did it last minute and didn’t have enough time to polish to perfection might work best 🙂
The only way to find out what works and what doesn’t is through lots and lots of trying and testing!
Quantity and persistence will get you the outcomes you need
Tip 5: Monitor comments on your ads
The great thing about Facebook ads is that people can place comments, like your ad, or even share your ad with their friends. Always respond to comments on your ads! If you have a good product, your comments will usually be positive, but there will always be some people that just like to cause trouble for other people by writing bad comments that were definitely uncalled for…
But don’t worry! These comments don’t need to sully your good ad. You have the option to remove these kinds of comments (or turn them invisible for anyone but yourself) by going to your comments. You can even ban someone from all your ads. This way, they will never see one of your ads again, since they are not interested in your product anyway!
These are probably the 5 most important tips that I can give you, but I’d like to finish this blog by mentioning two more small things that you shouldn’t forget: (1) your ads will never be constant, there will be good and bad days so don’t lose hope when you start out with a bad day, and (2) increasing the budget of an ad that’s doing really well doesn’t always lead to even better results!
Which tip was the most useful for you?
Do you have any other great tips for creating a good Facebook ad?
Please leave a comment and let me know!
Until next time!