Welcome back 🙂
Over the last month I have been working on consistently applying the organic traffic strategy that I talked about the last time you heard from me. So just to quickly recap: I found potential prospects using Dean’s strategy, but held conversations with these people according to James’s strategy. And it actually works!!
More people are responding to my messages and I also made sales (even some upsells)!
So I couldn’t be happier 🙂
It’s a lot of fun to get to know all kinds of like minded people but it’s even better when I can actually help them with something.
Tailor your solution to your prospects needs
You may ask yourself: “But how do I find out if what I’m offering can actually help someone?”. Well, that’s really not that hard!
You just need to tailor your solution to your prospects’ needs.
In my case, the Iceberg Effect book offers a very broad area of information. It explains things such as the 4 core areas of focus (Traffic – Capture – Follow up – Making offers, which I will write a blot about later) but also things like a sales funnel and the most powerful word in affiliate marketing (FREE!).
And because there are so many subjects in the book, I can easily pick the subject that would resonate most with the person I’m currently talking to.
So you really have to uncover a generic struggle someone might have and make it more specific. Because that way, you can tailor your solution to them and help them even better!
Make people want your product
But that’s not all! You also really have to make people realise that your product can help them. That’s how you can make them want your product 😉
Here’s how you could do that:
– First you make some light conversation with them and uncover their struggle (really get to know them!)
– Then you make their struggle more specific
– The next step is that you relate their struggle to your product and try to find your angle for how your product can help that person
– Then you explain in your own words what a solution to their struggle could be
– And lastly, you tell them that the product you’re promoting would provide that solution in an even better way and ask them if they would be interested in it
This way, there’s a very good chance that someone will say yes to your question! After all, you just made them realise that your product can provide a great solution to the problem they’re struggling with.
Sell the problem you solve, not the product
So if you would like to use this traffic strategy as well, really think about what different ways your product could offer a solution to someone!
Just remember that there are two types of people: (1) people who are aware of their issue (and will share it with you without too much prompting), and (2) people who are unaware or in denial about their issue. This second type of people takes more time to open up and will take more probing in order to uncover an issue they might have (or they simply really don’t have an issue). Probing questions are very important!
Let me know what your thoughts are on how you can tailor your product to your prospect.
Until next time!