Hi there!
Thank you for visiting my second blog in this new year full of new possibilities 🙂
A few weeks ago, I attended a very interesting webinar about Facebook Advertising. In this webinar, I learned that advertising costs on Facebook are at their highest in December and at their lowest in January.
The reason for this is simply that there is just way too much competition on Facebook during the Holiday month. After all, every business wants people to buy their products around that time. So if you’re just starting out, advertising in December is just not worth it.
If you really want to get the most out of your advertising budget, you should advertise in January!
So that’s exactly what I did!
Facebook’s strict policies
Full of excitement, I started creating my brand new ad for this month. I had written a great text that I thought would really encourage people to buy The Iceberg Effect book.
Just like I had learned, I’d started out with a few sentences that I figured would capture the attention of the reader. I explained how I’ve been struggling as an entrepreneur for 12 years, only earning small commissions at a time.
And then, The Iceberg Effect book really gave me so much clarity about how affiliate marketing works and how you actually can earn those high commissions. (You need a good sales funnel to make that happen, just like I explained in last week’s blog!)
I really got so much value out of this little book alone! But apparently, I was perhaps a little too enthusiastic in my Facebook ad, because it was rejected because of a violation of Facebook’s strict policies…
That really is the problem with Facebook ads though. Even though I completely spoke the truth, and only the truth, it’s just very hard to not make too much ‘promises’ (as Facebook calls them) when it comes to making money online and what the best way to do that is.
But that’s just a learning curve. I’m sure I will eventually find the perfect middle ground between what I want to say and what Facebook will allow me to say!
A learning curve is essenstial to growth
Change of plan
I really wanted to put my Facebook ad out there as quickly as possible to make the most of this cheap month, so I decided to reuse the text of one of my earlier ads that worked really well at the time.
I did change my target audience quite a lot though, so we’ll see if this audience works just as well as the last one (after all, the first time I used this text, it eventually led to my high ticket sale that I told you about last week!!).
With this target audience I wanted to be a bit more specific than in my previous ad, so I only selected one single Interest. However, I did broaden the geographic locations from my audience to basically all tier 1 countries (USA, Canada, UK, Australia and New Zealand) as well as my own country, the Netherlands 🙂
I’m very curious to see for which country the ad will work best!
Another thing I changed compared to the last time I used this ad, is that I now chose to use a lifetime budget instead of a daily budget. With a daily budget you tell Facebook how much money you want to spent on a daily basis and Facebook will spend just around that amount on advertising every day (even if your ad is not doing that great).
With a lifetime budget on the other end, the Facebook algorithm is supposed to work really well and will start off with a pretty small amount of your budget to test several things out. Once it knows which kind of people respond best to your ad, it will show it to more of those kinds of people and start spending more of your money.
So with this decision, I’m putting more faith in the Facebook algorithm, and it’s ability to learn and adjust until it’s found the right people to show my ad too.
We’ll see how that’ll turn out! Hopefully I’ll see some results by next week, because that should give Facebook enough time to learn 🙂
Please let me know if you’ve had similar experiences with the Facebook policies.
And of course, I’m also wondering: do you plan to start your Facebook ads in January?
Until next time!
Sandra
